Global is the New Local

The world wide web has made the other side of the planet a little bit closer place to connect. With the Internet, global is increasingly our new local.

When my husband and I started Copper Lion, Inc.’s digital retouching and illustration services to photographers and ad agencies 10 years ago, we found Copper Lion, Inc. could quickly service clients, whether they were in Dallas, Los Angeles, Boston, or Cincinnati. Our home based operation meant we could be available to clients when they needed us in their time zone, regardless of the time in our own. Our high-speed Internet access costs less now than it did then.

We have lived the work state of mind for the past decade.

[Last] week, I taught a Facebook class in Henderson, Kentucky. Before the class, I posted a status, inviting my friends to say hi to my class. They did – from Evansville, Florida, Texas, and Australia. In real-time, during my class. Their chat was a real conversation, like I would have across the fence with my next-door neighbor.

Later, I demonstrated to the class how I can use Facebook places to check into locations.  Again, friends commented. This time, they talked to my class from Evansville, Indianapolis, and Cincinnati.

I grew up in a small town of 6,000 people, with a high school graduating class of 88 students. It was so refreshing when I first left home for a bigger world, where everyone didn’t know my name.

As I’ve grown older, I’ve come to appreciate the best parts of small town living: friendly people who say hi, who talk with you, who take interest in your life.

You know what? With social media, we can still enjoy that part of small town living — with people around the planet.

So here’s the business angle to that: is your business positioned to meet the needs of a global backyard? If not, can you change that?

Let’s talk!

Mary Biever is a wife, mother of two teens, and computer coach.