Category: Tips, Tools, Tech

Digital Vigilance for Parents
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Digital Vigilance for Parents

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Tom and Barbara came to my office seeking help for their teenage son, who was caught viewing online pornography. Though they continuously monitored the home computer, they were shocked to discover that he had been viewing pornography downloaded onto his Kindle. He and his friends had also been viewing porn on their Playstation system. Tom […]

Use the Smile Factor in Your Website Redesign
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Use the Smile Factor in Your Website Redesign

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When I was in college, I took a “singing for the stage” class. The instructor once put me in front of the class and told me to sing a song, but not to smile. Then she had me sing the same song again; but, this time, she had me smile. The class overwhelmingly thought my […]

It’s Up to Parents to Pull Plug on Internet
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It’s Up to Parents to Pull Plug on Internet

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A week ago, after I gave a speech to a parent group, a mother with a difficult issue approached me. It was something she didn’t want to discuss in front of her school community during the question-and-answer session. “Basically,” she whispered, “my daughter is totally addicted to Facebook. She is on it all the time […]

Eliminating Political Vitriol Online
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Eliminating Political Vitriol Online

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As we prepare for the critical November elections, I find myself increasingly frustrated whenever I enter my social networking venues online. A trip to Facebook or Twitter these days often feels like a running of the gauntlet as I dodge nasty comments, unkind graphics, and attack oriented posts on both ends of the political spectrum. […]

Marian Tech Resources to Help Know, Love & Share the Blessed Mother
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Marian Tech Resources to Help Know, Love & Share the Blessed Mother

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As we celebrate September, a month dedicated to Our Lady of Sorrows, we observe three feasts this month that call us into a more devoted relationship with the Blessed Virgin Mary. This month, we celebrate: September 8 – The Nativity of the Blessed Virgin Mary September 12 – The Most Holy Name of Mary September […]

Avoid Playing Trick and Trap with Your Web Site Visitors
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Avoid Playing Trick and Trap with Your Web Site Visitors

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I just despise it when marketers try to trick me … or they are just plain dumb and don’t test their stuff. In the mail, I received a Facebook promotional offer. I would get some free advertising if I just used their code. I went to the web site address they gave me. There was […]

Smashing the Box
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Smashing the Box

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When writing web copy — or any other marketing piece — try to avoid words and phrases that have been overused. Like … You’ll be glad you did … Improve your bottom line … Done right … Outside the box … We pride ourselves … There is absolutely nothing wrong with any of the above […]

Are You or Your Children Addicted to the Net?
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Are You or Your Children Addicted to the Net?

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Newsweek ran a very interesting article recently: Is the Onslaught Making Us Crazy? Tony Dokoupil examines the growing body of evidence that the internet is changing the way we think and feel. He writes, The current incarnation of the Internet – portable, social, accelerated, and all-pervasive – may be making us not just dumber or […]

One space after a period. Not two. Here’s why.
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One space after a period. Not two. Here’s why.

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Many people still put two spaces after a period. “That’s what my English teacher taught me,” they say. The practice is a holdover from the era of the typewriter when characters all took up the same amount of space. For example, an “i” took exactly the same amount of space as an “m.” So the […]

A Primer on Search Engine Optimization
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A Primer on Search Engine Optimization

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Okay, I can’t tell you everything you need to know about search engine optimization (SEO) in700 words. But I can tell you what you, as a small business owner, need to know when looking for help in this area. First some definitions … SEO is the process of making your website easy to find by […]

New Technology an Easy Way to Bring Face of Unborn to Unsure Pregnant Women
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New Technology an Easy Way to Bring Face of Unborn to Unsure Pregnant Women

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Stunning 4-D ultrasound imagery of children smiling, yawning, and kicking in the womb may be coming to a mobile phone near you – in the hands of those who need it most. The Cleveland Right to Life Education Fund announced June 28 that it is launching a new campaign to get the scientific evidence of […]

Tech Talk: My Resistance to a Smartphone
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Tech Talk: My Resistance to a Smartphone

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When I whip my phone out of my pocket, people who know me well are usually surprised. It’s not an iPhone. It’s not an Android. It’s not smart, actually. It’s pretty much a regular phone, the kind your junior high niece is stuck with until she can pay her own data plan. And you know […]

Tech Talk: New Apps for Mary in Prayer
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Tech Talk: New Apps for Mary in Prayer

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Novena to Mary Free from iTunes I love a good novena, and it’s made even better when it involves the Blessed Mother. This novena focuses on Mary as the Untier of Knots, which is a wonderful image of her. You’ll learn all about it in the About section of the app or you can check […]

Tithing on Social Media
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Tithing on Social Media

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There’s an old joke that talks about the angels questioning Jesus about the worldwide evangelization plan after his return to heaven following the Ascension: Angel: So, Jesus, you’ve just returned to heaven as the victorious Lord of Glory, King of Heaven and Earth, what’s your plan for spreading the news of salvation to the whole […]

#MarchForLife — Social Media Spreads The Message Of The March For Life
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#MarchForLife — Social Media Spreads The Message Of The March For Life

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This weekend, close to half a million souls will descend upon Washington D.C. Teens will stay up all night Saturday, praying and praising in our national Shrine. Housewives from the south will stand next to University presidents from the north in the freezing cold, while businessmen from the east mingle with college students from the west, […]

Tech Tools to Help Your Body and Soul Goals
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Tech Tools to Help Your Body and Soul Goals

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As we turn the page on another new calendar year, many of us have the desired goal of “getting in shape” for the New Year. This is definitely the case in my own life, but the more I ponder my motivations, the more I find that I’m not simply looking for physical changes in my […]

Top SEO Companies Not Likely to Deliver Good Content
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Top SEO Companies Not Likely to Deliver Good Content

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A well-established copywriting colleague of mine was approached by one of the top SEO companies in the nation. They wanted her to assist their clients by writing web pages. Web pages need to … Grab attention Understand the reader’s desire or pain Present a concept or solution Move the reader to a next action Be […]

My Digital Resolutions for the New Year
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My Digital Resolutions for the New Year

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These first few days of 2012 find me returning to my desk and computer after a nice long break over the Christmas holiday to savor time with family and friends. The excitement and busyness of the past few years, with the growth of this website, my speaking engagements around the country and the publications of […]

Cyber Shop With Safety & Soul This Christmas
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Cyber Shop With Safety & Soul This Christmas

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Even in the midst of our Advent preparations, many families are contemplating the annual Christmas gifting season. This year, there are ample opportunities to take advantage of online shopping resources in ways that will uplift your loved ones and at the same time support Catholic causes and merchants. It’s important when shopping online to always […]

Why Websites Look Terrific, but Under-Perform.
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Why Websites Look Terrific, but Under-Perform.

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Over the years, I’ve worked with numerous business owners who have spent a considerable chunk of change building their websites. Then they sit back and wait for results … but the results are often less than stellar. The owner is discouraged and thinks all this Internet marketing stuff is a bunch of hooey. It’s not […]

18 Common Mistakes to Avoid on Your Website
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18 Common Mistakes to Avoid on Your Website

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Developing a new website or improving an old one can be a daunting task. There are so many things to keep in mind: the marketing message, the design, the words, the links, the navigation, the keywords, and more. It ain’t easy. Below are some “don’ts” that I recommend keeping in mind as you build or […]

Bad Stuff Happens to Business Websites
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Bad Stuff Happens to Business Websites

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When working with smaller companies, I always try to stress the need to maintain as much control over their websites as possible. Unfortunately, I’ve run into folks who have given too much power to web developers whose ethics are less than stellar. For example, some developers will take over the task of registering a domain […]

Emergency Planning for Perishables or Make Ice Now!
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Emergency Planning for Perishables or Make Ice Now!

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As hurricane Irene bears down upon the east coast, many people are anticipating how to get by without power for some days. Yesterday I wrote about preparations regarding water: Emergency Water: Store it Now! This will focus on dealing with the perishable foods you already have on hand when you are anticipating an event that […]

Emergency Water: Store it Now!
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Emergency Water: Store it Now!

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I notice on Facebook people are talking about getting ready for hurricane Irene and storing supplies. An emergency that gives you days of warning to prepare is my favorite kind. Unfortunately though, emergencies don’t always give us warning like that. So let’s take a clue from our collective attention to this storm bearing down on […]

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