Many sellers are latching onto the advantages of advertising their products with Pay Per Click ads (PPCs) on the major search engines. PPCs are the paid ads that appear on a search results page. They are placed both above and to the right of the natural search results. These ads can be very effective in […]
A common mistake many small to medium size businesses make is to rely on the in-house computer whiz-kid for everything related to their websites. The whiz kid might be the controller who is also good with computers, or a sales staffer, or even the college-age son of the owner. These people may be very good […]
If you have a website, you need search engine optimization (SEO). But what does that mean? It sounds so complicated and technical. If you’re like me, you get a solicitation every other day from firms that want to sign you up for their “secret formula” that only they have developed to put your company at […]
