Tag: "copywriting for seo"

Keywords are like Fishing Bait
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Using Keywords is Like Using Fishing Bait

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By now, you probably know that using keywords or key phrases are important to help drive traffic to your website. A good way to think of keywords is to think of them like fishing bait. Different bait brings in different fish, so, too, different keywords bring in different prospects. So keywords — the words that […]

Why Websites Look Terrific, but Under-Perform.
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Why Websites Look Terrific, but Under-Perform.

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Over the years, I’ve worked with numerous business owners who have spent a considerable chunk of change building their websites. Then they sit back and wait for results … but the results are often less than stellar. The owner is discouraged and thinks all this Internet marketing stuff is a bunch of hooey. It’s not […]